Filip: Best Day Ever
Case Study
Filip was the world’s first wearable mobile phone and locator for kids. Parents can call their kids, see their location, send short text messages and set virtual radius ‘SafeZones.' To launch this first of its kind wearable device in the USA, Filip and agency Leo Burnett New York created an interactive content series called ‘The Best Day Ever.' This cut was used for award show submissions and future pitches.
Credit: Editor/Producer
Below is the pitch film I created that aided Leo Burnett in winning the account.