Filip: Best Day Ever
Case Study
Credit: Editor/Producer
Filip was the world’s first wearable mobile phone and locator for kids. Parents can call their kids, see their location, send short text messages and set virtual radius ‘SafeZones.' To launch this first of its kind wearable device in the USA, Filip and Leo Burnett New York created an interactive content series called ‘The Best Day Ever.' This case study was used for award show submissions and future pitches.