New Balance x #SneakerSchool
Promotional
Credit: Editor/Creative/Producer/Motion Graphics
New Balance, Footlocker and Yellowbrick teamed up to give 50 students the opportunity to start and/or further their careers in the sneaker industry. The #SneakerSchool Bootcamp provided a mentorship program led by sneaker industry experts and a custom online course curated by FIT. At the end of the bootcamp, each student would walk away with their very own sneaker concept.