Reebok Sneaker Boot Camp: Legacy 02 Design
Social/Promotional
Credit: Credit: Editor/Creative/Producer / Motion Graphics
Reebok, Yellowbrick, APB, and JFF completed a mentorship program for 36 young people, ages 17-20, to enter the sneaker industry. The students received 12 weeks of remote training through weekly online webinars, covering design, marketing, and production, with three selected to create a sneaker now sold through APB. Proceeds from the shoe will fund future programs.